As part of a three-person team at Phillips Creative, I was responsible for producing over one hundred videos for Castle Arts, including content for their YouTube channel, Amazon product listings, and social media campaigns. My responsibilities covered the entire production process - from filming and lighting to editing and final delivery - ensuring each video met the brand’s creative and technical standards.
Throughout the year, we developed and delivered a wide range of social media content, including brand awareness campaigns to support Castle Arts' rebranding, product engagement and conversion campaigns, and live, interactive sessions aimed at educating and inspiring customers. These videos often featured practical tips and demonstrations, helping users get the most out of Castle Arts products. All artwork featured was created by Peter Phillips, while I handled the full scope of video production. We also produced product showcase videos tailored for both domestic and multilingual Amazon storefronts.
A small sample of over fifty videos filmed and edited for Instagram posts released regularly and on 'world' days. Designed to build brand awareness while demonstrating the full range and versatility of Castle Arts products.
Click an image below to play the video.
Video posts promoting Castle Arts sales events and promoting their products for 'Back To School'. The campaigns were effective in driving increased sales.
Click an image below to play the video.
Twenty-four day Christmas advent calendar and five day Easter 'Giveaway' campaigns were produced to promote Castle Arts products. Campaigns such as 'Create Your Own Christmas Card', 'Create Your Own Flower Of The Month Calendar' and 'At The Heart Of Creativity' were created to provide inspiration and encourage engagement with the full range of Castle Arts products.
Click an image below to play the video.
One of twelve Castle Arts 'Create Your Own Christmas Card' videos and download PDF.
Castle Arts, create your own 'Flower of the Month' calendar and download PDF.
Castle Arts Valentaines 'At the Heart of Creativity' video, with a twist at the end.
Animated video posts for Facebook promoting events held by Walbottle Village Residents Association.
Click an image to play the video.
Animated videos accompanying Twitter (X) and Bluesky posts, including fundraiser and Tochnyi article promo posts.
Click an image to play the video.
Informative product videos were filmed and edited for 48 Castle Arts products, including drawing pencil sets, colour and watercolour colouring pancils, paints, pens, colouring books and pads. They each show an overview 'from the box' and included supporting videos demonstrating the product in use.
All videos were translated to French, German, Dutch, Spanish and Italian. A small selection shown below, to view the full range visit the product pages at the Amazon Castle Arts Store .
Click an image below to play the video.
Introduction video produced for Tochnyi's weekly YouTube live stream.
Click the image below to play the video.
If you would like to see more examples of my work that relates to your upcoming project and to arrange a free and informal project discussion email Chris Jones or call +44 (0) 7980 157373. Let me know your availability and a brief description of your business requirements. I look forward to discussing your next project with you.
Copyright © 2025 Clockwork Design & New Media
